Swiss Comms Conference

An evening of world-class thinking, sharp perspectives, and meaningful exchange. This year, we are thrilled to welcome Sam McAlister, the former BBC Newsnight interviews producer behind the landmark Prince Andrew interview, now adapted into Netflix’s The Scoop. A former barrister turned journalist, Sam is renowned for negotiating high-stakes exclusives with figures such as Elon Musk, Sheryl Sandberg, Bill Clinton, and Justin Trudeau, and will offer a rare behind-the-scenes look at persuasion, reputation, and decision-making under intense pressure. She is joined by Paddy Gilmore, a leading communications strategist and speaker, who will deliver an energising keynote on why humour is one of the most underestimated yet powerful tools in modern business, driving creativity, leadership, and culture as a true competitive advantage. Expect big ideas, bold conversations, and a room full of people shaping the future of communication in Switzerland. Seats are limited.

March 12th, 2026

17:00 - 22:00

ZKO Haus, Zürich

Seefeldstrasse 305, 8008 Zürich

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